Cadbury have recently launced their own fair trade blog. Promoting the fact that their Daily Milk brand is going fairtrade in October. This is a brilliant step forward and goes a long way to redressing the balance between "western" products and "developing" countries manufacturing. Something I am not going to claim to be knowledgeable to talk about - today anyway.
What is great is that rather than launching with a large advertising campaign. They have started a blog. To open the debate and answer questions customers may have. They know this is not going to let everyone know. However it is giving those who are interested the opportunity to engage and find out more - before anyone else.
To take this one step further, Cadbury went out and asked people two simple questions.
1.) What do you think of FairTrade.
2.) How do you feel about the fact Cadbury is going Fairtrade?
Again a small thing, but a very inclusive ones, and is an example of Cadbury taking a softly softly approach to this huge change in their product. Lets hope they are just the start and we will soon be seeing such open engagment from other big corporations.
(and maybe I will get some free fairtrade chocolate from Cadburys.)
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3 comments:
Why did Cadbury let companies like Divine work for 12 years selling Fairtrade Milk Chocolate before they 'lept in' ? What do you think should happen to Divine now ? After all Cadbury are buying cocoa from the very same growers, but do not have to bear any of the cost of establishing Fairtrade as an internationally acceptable response to poverty. They use much less cocoa in their chocolate; indeed they promote it as containing mostly milk (glass and a half !!). Are Cadbury doing anything other than securing guarenteed long term supply of cocoa in a dodgy supply market ? Are they any better than Nestle with its ONE token 'greenwashing' fairtrade instant coffee ? I wonder !!
Surely for the market leader Cadburys to get involved isn't it a case of "Better late than never?"
Again with Nestle, surely ONE token fairtrade instant coffee is better than not having any.
I do admire companies like Divine for what they have done. Educating the market and showing there is a much fairer way of food production. But just because they promote fair trade chocolate, it doesn't mean it's not a good thing for bigger supplier to join then. Isn't that how capatialist markets work?
And if Cadburys are doing this to secure long term supply of coca, surely it can only be a huge step forward that they see the way to do this to be fair trade?
Hello, my name is Lea Simpson, I'm the blog editor of the Cadbury blog you refer to in this post. Thanks so much for your kind words, we're really enjoying the whole process and can't wait until the Fairtrade chocolate is in store - not long to go now.
@ Alan Clayton
Your concerns are exactly why we're blogging. It's impossible for everyone to know stuff that goes on behind the scenes at Cadbury. Truth is, the move to Fairtrade is simply the most recent move in a long list of things the company has done over the past century to work well with their partners in Ghana.
I would really like you to spend some time on the blog reading about the Cadbury Cocoa Partnership and some of the stories I uncovered when I visited the Cadbury archives.
Cadbury's move to Fairtrade will triple the amount of Fairtrade cocoa being sold in Ghana and I'm sure anyone who cares about the Fairtrade movement and understands the impact it has on these communities can only see it as incredibly positive for everyone.
Of course, I would welcome any questions either of you have. That's what I'm there for. Look forward to hearing from you both.
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