Cadbury have recently launced their own fair trade blog. Promoting the fact that their Daily Milk brand is going fairtrade in October. This is a brilliant step forward and goes a long way to redressing the balance between "western" products and "developing" countries manufacturing. Something I am not going to claim to be knowledgeable to talk about - today anyway.
What is great is that rather than launching with a large advertising campaign. They have started a blog. To open the debate and answer questions customers may have. They know this is not going to let everyone know. However it is giving those who are interested the opportunity to engage and find out more - before anyone else.
To take this one step further, Cadbury went out and asked people two simple questions.
1.) What do you think of FairTrade.
2.) How do you feel about the fact Cadbury is going Fairtrade?
Again a small thing, but a very inclusive ones, and is an example of Cadbury taking a softly softly approach to this huge change in their product. Lets hope they are just the start and we will soon be seeing such open engagment from other big corporations.
(and maybe I will get some free fairtrade chocolate from Cadburys.)
Showing posts with label daily milk. Show all posts
Showing posts with label daily milk. Show all posts
Sunday, 14 June 2009
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