Social Media - It's like Garlic and Bread

"Social Media" has become the buzz work in marketing this year. But surely it's just a new way of saying "talkability". From the first ever adverts, creative directors have been making things that are worth sharing and talking about. Isn't the best form of advertising work that draws a reaction from those who see it, and then gets them to talk about it? Don't we talk about and share interesting things we see every day?

Advertising has changed forever. It is no longer permissible to create an advert and then wait for people to buy the product. We all now have so much more information available at our fingertips. Where to shop, what do buy, who to buy from, how to buy it, what does it contain, what do people who have brought it before think of it? It is advertiser’s jobs to be involved in these conversations at all stages, to ensure the right information is available at the right time. Social media is going to become one of the most important currencies in advertising, and those who get it right are going to become hugely successful.