Sunday Night - Music Post

Although this blog is mostly going to be about marketing, advertising and the media there is always space for some of our favorite things.

One of the things I have been involved in is a North Devon music promotions company called "Generator Promotions". Created to enhance and promote music in North Devon and to offer a night out that is different from the usual bar and dance floor. The company has gone from strength to strength and now attracts over 300 people every month.

One of the shining starts of those nights is a band called Pickpockets and Skyrockets. These guys are amazing. The first time I saw the two lads perform I thought they had a bright future ahead of them. And I still think they do. You can check them out here.

www.myspace.com/pickpocketsandskyrockets

Let me know what you think of them.

Social Media - It's like Garlic and Bread

"Social Media" has become the buzz work in marketing this year. But surely it's just a new way of saying "talkability". From the first ever adverts, creative directors have been making things that are worth sharing and talking about. Isn't the best form of advertising work that draws a reaction from those who see it, and then gets them to talk about it? Don't we talk about and share interesting things we see every day?

Advertising has changed forever. It is no longer permissible to create an advert and then wait for people to buy the product. We all now have so much more information available at our fingertips. Where to shop, what do buy, who to buy from, how to buy it, what does it contain, what do people who have brought it before think of it? It is advertiser’s jobs to be involved in these conversations at all stages, to ensure the right information is available at the right time. Social media is going to become one of the most important currencies in advertising, and those who get it right are going to become hugely successful.

Amazing video - Showing the power of social networking

To me this "social revolution" isn't really very much of a surprise. Ever since the very earliest civilisations we have been communicating with each other. Cave painting, parchment, storytellers. The motive has never changed, it's just the technology has got better and better and better.