Microsearch

What is microsearch?

Microsearch is born out the idea that there are hundreads of small businesses settting up every day and more and more of these businesses have an online offering. These businesses do not have large marketing budgets and cannot afford to go to a large search company. We believe that using our search experience we can help small and medium sizes businesses increase the quality traffic to their website. This can be done from a spend of only a few pounds a day. It is from small spends and sustained growth that these sites can be developed and grow into strong successful businesses.

Our first Viral Hit? - Oxfam Climate Change advert

We have been busy hiding away from the rain this weekend making a video for the YouTube Cannes Lions 24 hour advert contest. We few a lot of ideas around and took inspiration from some of our own favorite YouTube Hits sat down and got to work. This is the result and we hope you like it. I will keep updating here on how it is performing.

Cottaging (No not like that)

There was time where small was good. Specialist, personal, local. And then came a time of big business, out of town superstores and Manchester United. Suddenly there for a while is wasn't so cool to be small, it was cool to be big and all powerful. People used to live in small places and make things for their small places, sometimes from cottages, therefore creating "Cottage industries". These industries were small and perfectly formed. They filled a need within their society and actually knew the people they were making things for. If Bill didn't want his yarn jumper in blue he could ask for it in Red. With Bill on the front. June didn't like Blue and wanted hers in Red. (You get the idea) It wasn't onesize fits all. It's small more bespoke. The little ad agency is like that, mainly because the internet is like that, mainly because people are like that. And should commuication that talks to people, try and act more like people?

Why Little Is Best

Little is best for so many reasons. It's controlled, it's manageable, it's cheaper, it's less wasteful. Also start small and who knows where it may lead?